I am Maicon Ferreira, 44 years old, married, and father of 2 blessed teenagers. I have spent more than 22 years advising leaders, entrepreneurs and global organizations across Europe, the UK, Brazil, and international markets. My journey began in the corporate world, where I worked with some of the most recognized global brands — EY (Big Four), McDonald’s, Heineken, Scania, Lenovo, IBM, and many others.

I built my career inside environments of pressure, complexity, and constant decision-making. I learned how leaders think. I saw what makes organizations succeed — and what makes people break.

And over time, I realized something important:

Success means nothing if your inner world is collapsing.

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This realization changed everything.

I began supporting leaders not only in their strategic decisions, but also in their
mindset, emotional balance, clarity, purpose, identity, confidence, and personal evolution.
Because I saw the truth:

Behind every strong company, there is a person trying to stay strong as well.

I’ve lived through my own transitions — professional shifts, relocation to the UK, reinventions, personal challenges, rebuilding identity, and redefining what I truly want from life.

 

These experiences gave me something no course or certification can provide:

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A deep understanding of human transformation.

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Today, I combine life coaching, emotional intelligence, mindset refinement, personal development, and strategic thinking into a unique, powerful method designed for people who want more than success — they want meaning, clarity, confidence, and personal freedom.